FLASH: Financial Literacy Advisory Service Hub
FLASH: Financial Literacy Advisory Service Hub
Kenny Sadler is the founder and managing partner of Berkeley Strategy Advisors, LLC (BSA), specializing in world-class business strategy advisory, development, and implementation services. In his current role, Kenny is responsible for the overall strategic direction of the firm and has direct oversight of public and private account engagement, as well as private sector business development.
Since 2019, he and his team have served as the City of Sacramento's Program Administrator for their Economic Gardening 2.0 pilot program, which was designed to help local, stage-2 businesses seize growth opportunities and ultimately bolster the region's business economy.
In addition to leading BSA, Kenny also serves as the Executive Director of Blacks United in Leadership Development (B.U.I.L.D.), where the mission is to build a pipeline of highly-effective African American leaders committed to impacting Sacramento's business, legislative, and community ecosystems.
Known for his servant leadership and obsession with business strategy, Kenny has--for decades--added valuable and timely strategic direction to clients and strategic partners such as the State of California, Deloitte, Nike, Inc., Sacramento Kings, the University of California, the City of Sacramento, and The California Endowment, to name a few. Publicly recognized as a strategic relationship-builder, Kenny has also served as a multiple award-winning business-to-business sales executive, community economic development strategist, and strategic alliance director.
Craig Keys, an experienced consultant, former USC Faculty member, former City planner, a former Director of Economic Development for the City of Los Angeles, and a former Associate Senior Vice President of Civic Engagement & Economic Development at USC. While at USC he led project lobbying and economic development programming efforts for the $1.2 billion USC Village Specific Plan Project, including land use entitlements, all workforce development, training, business assistance and business outreach for the project, and as well as for other hotel, retail and student housing projects at the USC Health Sciences Campus. Those efforts included legal services administration, business technical services design and implementation, and multilingual outreach to Latino, Asian and African American community stakeholders. As was done under Mr. Keys’ prior management of business technical services for USC, The City of Los Angeles, the City of Compton, The City of Sacramento, and other jurisdictions; BSA is committed to ensuring the fullest possible participation of the offered services and pursues that end by means of holding regular in-person and digitally streamed meetings, and through numerous strategic partnerships.
Mr. Keys approaches projects from a “results-based” perspective, identifying key goals and milestones for a project and setting out various strategies for achieving those goals. With 15 years of experience in the fields of economic development, law, housing, and land use planning, Keys is a well-seasoned land use advisor and urban planner. He provides consulting services in the government, private and non-profit sectors. Mr. Keys is extremely efficient in his work and has a high rate of success with project implementation.
Awards, Appointments
• Commissioner, United States Department of Commerce Import Export Commission
• Compass Bluepoint Award for Innovation in Planning & Economic Development, Southern California Association of Governments (“Energy Efficiency Business Development and Retention Program”).
• Dean’s Lecturer at Law, USC Gould School of Law
• Board of Governors, Antioch University Los Angeles
• Founding Director, USC Housing Law Clinic, USC Gould School of Law
• USC Faculty Advisory Committee
• Thurgood Marshall Economic & Environmental Justice Law Fellowship, San Francisco Lawyers’ Committee for Civil Rights
• Dean’s Ph.D. Fellow in Urban Planning, UCLA Graduate School of Public Administration
• Sage Graduate Fellowship, Cornel University
• Ph.D Doctoral Scholarship, NYU
• University Graduate Fellowship Award, ASU
• Research Associate, Freedom Forum Media Studies Center, Columbia University
• Graduate Research Fellowship in Communications Studies, Gannett Center for Media Studies, Columbia University
• Graduate Research Fellow, Columbia Institute for Tele-information, Columbia Business School Columbia University
• Merit Scholar Award, UC Berkeley
Selected Publications
The Public Sphere and the Social Construction of Criminality 2017
Prof. Craig S. Keys (USC), Prof. Tom Goodnight (USC), Prof. Sandy Green (CSUN)
Presented at 2017 ICA Conference in San Diego CA
Civic Environmentalism: Alternatives to Regulation in States
Review published in: 21 Ecology Law Quarterly, (1994). UC Berkeley.
Whose Backyard, Whose Risk: Fear and Fairness in Toxic and Nuclear Waste
Review published in: 21 Colum. J. Envtl L. 361 (1996)
Keys, Craig cited in: Columbia Journal of Environmental Law, Vol. 34, Issue 1 (2009)
New Reactions to Old Growth: Land Use Law Reform in Florida [notes]
Columbia Journal of Environmental Law, Vol. 34, Issue 1 (2009), pp. 191-218 Goldbern, Brian 34
Column. J. Envtl. L. 191 (2009)"
Liability and Local Influence. "Race Poverty and the Environment" Winter 2001
The "Invisibility" of America Native Communities: Absent in Theory, Excluded
in Practice. UCLA Journal of Critical Planning 1996.
The Proletarianization of Tribal Subsistence Economies: Resource Degradation and
Unpropertied Communities UCLA Journal of Critical Planning 1998
Craig S. Keys cited in: ITQS as Collateral Rightly Understood- Preserving Commerce and Conserving Fisheries [comments]
UCLA Journal of Environmental Law and Policy, Vol. 14, Issue 2 (1995-1996), pp. 285-326 Collons, K. 14 UCLA J. Envtl. L. & Pol'y 285 (1995-1996)
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